Spanish table olives. Javier Peñas/©ICEX.
29 Jun 2012
Soccer championship becomes a stunning promotion for Spanish food products
As the Roja fights to become Europe’s best soccer team, thousands of soccer fans throughout the Americas follow the sports duels with a taste of food, wines, and beers from Spain.
Author: Rosa María González Lamas/©ICEX.
From North America to the Caribbean and down below, the Euro Cup Soccer Championship has marked a fantastic culinary goal for Spain outside the green battlefield as local Spanish eateries and bars have become headquarters for thousands of followers of Spain’s national soccer team who gather to watch every match enjoying the foods, wines, and beers from Spain.
In Texas, Sangría Tapas y Bar, Café Madrid and Matador Tapas in Dallas offer drink specials and favorite Spanish tapas as artichokes in Manchego sauce during the Roja games. In the District of Colombia area, Jaleo will delight with its unlimited paella, a Sunday classic at its Crystal City location. Eater.com New York recommends Spanish-inspired Tertulia and Boquería among the top choice locales where sports enthusiasts and food lovers can follow the Euro Cup championship.
In Central America and the Caribbean, Casa Mencía, an epicenter for soccer in the Dominican Republic, serves fideuá and even chocolate con churros, and Orígenes Spanish Fusion in Ciudad de Panamá has been preparing special Spanish tapas selection for visitors to enjoy at its tasca while they enjoy each soccer battle, live.
Mahou beer in Puerto Rico has organized a special promotion at Spanish Panadería Pelayo and restaurant El Chotis, in San Juan for those who reunite at these eateries to enjoy the UEFA’s Championship final match.
Even LaTienda.com, an American online store specialized in Spanish food products, has launched a special Euro Cup discount sale that promises to deliver all orders in time to celebrate Sunday’s final match with the best flavors from Spain.