Betis is the top olive oil brand in Puerto Rico.
17 Aug 2012
Betis promotes Spanish olive oil and vinegar during soccer game.
Between the red and blue uniforms of the Spanish and Puerto Rican national soccer teams, there were the green gold colors of Spanish olive oil under the ardent Caribbean heat.
Author: Rosa María González Lamas/©ICEX
Thousands of Puerto Rican fans of Spain’s national soccer team sampled a special treat from Torres y Ribelles’s Betis brands during the friendly match this and Puerto Rico’s own national soccer squadron played on August 15th in the Perla del Caribe.
Attendees to this encounter and to the practice and sports clinics that preluded it the day before were greeted with approximately 10,000 complimentary sample bottles of Betis Spanish olive oil and vinegar, along with educational material about the benefits of Spanish olive oil and its culinary applications. Betis was one of the sponsors of this encounter that offered a fabulous promotional platform for its Spanish products, with sampling and signage.
Produced by Torres y Ribelles in Sevilla, Betis has been present for almost a century in the Puerto Rican market where it is the leading olive oil brand. Betis has been very proactive in consumer education and community involvement, with a special focus on the culinary applications and health benefits of Spanish olive oil.